Internet or Digital Marketing

Content Marketing

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. AZEOSOFT provides content marketing to the clients  in order to:

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or Increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need. The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.

The main focus will be on the needs of the prospect or customer. Once a business has identified the customer's need, we can provide the platform for the advertisements.

Bulk SMS Marketing

Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. Used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers. So if you are planning for bulk messaging we are having affordable plans which none others can provide. 

Email Newsletter Marketing

Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.

So if you are having clients or customers whom you wish to contact through professional and reliable mails, AZEOSOFT is prominent in providing you with the best packages.

Voice Broadcasting

Voice broadcasting is a mass communication technique, begun in the 1990s, that broadcasts telephone messages to hundreds or thousands of call recipients at once. AZEOSOFT can facilitate you to communicate via voice broadcasting, reducing your labor in calling and saving your valuable time. This technology has both commercial and community applications. Voice broadcast users can contact targets (whether they be members, subscribers, constituents, employees, or customers) almost immediately. When used by government authorities, it may be known as an emergency notification system (since such notifications are intended only for use in emergencies).

Voice broadcast systems manage a database of phone lists as well as digitally recorded phone messages. Using telephony components, these computers can simultaneously broadcast thousands of phone messages. Personalized information can be included in the phone messages as per the requirements

AZEOSOFT provides you with the Advance System which include telephony boards with answering-machine detection, and the logic to properly play a unique message to answering machines without message truncation

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholder through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone". To use social media effectively, AZEOSOFT  facilitate the clients to allow its customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media", rather than use marketer-prepared advertising copy.

Search Engine Optimization

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. AZEOSOFT optimizes the web pages by associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic which we provide. By May 2015, mobile search had surpassed desktop search. In response, many brands are beginning to take a different approach to their internet strategies.